Talent Booking

The Rivera Marketing and Media Group  has worked with some of the best artists in the music industry.
Allow us to handle your next event production.

For more information regarding booking an artist call 201–366–4069
or email jgr@riveramarketingandmediagroup.com

« Talent Booking | Bachata Heights
Bachata Heightz

Bachata Heightz

Four talented young people born and raised in Washington Heights in New York City make up the Bachata Heightz group. This phenomenon began eight years ago as a hobby to stay away from the streets and explore their musical passion, becoming one of the most influential groups in the Hispanic market. The group has been one of the first pioneers of what we know today as 'urban style' in the genre of bachata, with influences such as hip hop, r & b and rock, as well as great influences of the environment in which they lived. The experiences in the streets of New York and the influences of their Latin upbringing add to the tropical and sentimental sounds of the Bachata Heightz group.

« Talent Booking | Coro


Coro is a Latin freestyle singer and actor of Cuban and Dominican heritage, who first had roles in numerous episodes of the star's hit television series, Miami Vice. While appearing on Vice, Coro struggled to put together a group to get his singing career off the ground. His first efforts never took off, but in 1987, Coro met Stevie B, who was enjoying the success of his first hit record and getting ready to tour. After a stint as a backup vocalist and dancer for Stevie B, the New York-born and Miami-raised Coro made the move back to his native Manhattan to initiate a solo singing career.

Coro partnered with freestyle music producers Zahid Tariq, Ziggy Gonzalez and Todd Terry in 1989,. Coro's first single, "Where Are You Tonight", became the #1 dance record hit in New York and Florida. The song reached the Top 25 on Billboard 's club chart and put Coro on the road doing shows in dance clubs across the country. On his self-titled debut album, Coro collaborated with producers Zahid Tariq and Ziggy Gonzalez to create a selection of uptempo dance tunes like "Can't Let You Go", "Where Are You tonight", "My Fallen Angel" and ballads such as "Missing You".

« Talent Booking | Daddy Yankee
Daddy Yankee

Daddy Yankee

A multi-award-winning Puerto Rican singer and songwriter, Daddy Yankee is considered one of the pioneers of reggaetón and famously collaborated with Luis Fonsi on 2017’s pop song/crossover juggernaut, “Despacito.”

Native Puerto Rican Ramón Luis Ayala Rodríguez (born February 3, 1977), better known by the stage name Daddy Yankee, was something of a performing prodigy: He began rhyming and singing when he was 13 years old and became part of the underground rap scene in its early stages in Puerto Rico. He also formed his own record label, El Cartel Records, in 1997, when he was only 21. In 2004, he released Barrio Fino, which became his mainstream breakthrough album. Fueled by the international hit single "Gasolina," it is considered to be one of the best full-length albums ever released in this emerging musical genre.

In 2006, Time Magazine put him on its list of the 100 most influential people who are shaping the world. A decade later, his friend Luis Fonsi asked him to collaborate on a little ditty called “Despacito,” which has made history as the most watched video on YouTube — ever — and topped the charts in nearly 50 countries. Yankee’s signature raps, delivered over repetitive, almost hollow snare-drum rhythm have made him Spotify’s most-streamed artist in 2017.

« Talent Booking | DJ Tedsmooth
DJ Tedsmooth

DJ Tedsmooth

When Diddy passes you the remix baton, it can only mean one thing. You are The Remix King!

New York City-based DJ Tedsmooth (Teddy Rafael Mendez) has been a staple of the New York City club scene for nearly three decades. From his legendary “Latin Quarter Sundays” in the 90’s to his current residency at Jay Z’s 40/40 Club and Prime One 16 in NYC, he’s cemented his reputation as one of the city’s go-to DJs. Internationally, he’s performed on stages at The Colosseum in Rome, several city tours in Japan including Club Harlem, the O2 in London as Lil Kim’s DJ, and multiple times at the infamous “Juicy” party in Oslo, Norway.

DJ Tedsmooth has been the force behind some of the hottest remixes, many of which can be attributed to taking already hit records to the next level. Regularly endorsed by radio and his DJ peers, his remixes can frequently by heard on air and in clubs around the world. Included among them are, Jamie Foxx’s Blame It, K Michelle’s V.S.O.P featuring Jadakiss, Beyonce’s Single Ladies, and Miguel’s Adorn featuring Diddy and French Montana. In 2012, he delivered Beyonce’s Love on Top which is considered by many as one of greatest remixes ever.

Tedsmooth’s skill goes far beyond a DJ. The artist, producer, and songwriter is responsible for co-writing and producing Lumidee’s Billboard Hot 100 tune Uh Oooh, The Voice of Harlem’s classic No Music, and has also produced records for other artists with the likes of Grafh, Busta Rhymes, Styles P, and Vado.

His accolades include “Best Blend DJ” at the 2010 and 2011 Latin Mixx Awards, “Remixer of the Year” at the 2013 and 2014 Global spin Awards, and becoming a member of Funkmaster Flex’s Lit Digital DJs in 2015.

One of his proudest achievements has been the establishment of “Team Give Back”, the non-profit organization which is responsible for his legendary annual series, The Tedsmooth Old School Jam. The organization which he organizes in his childhood neighborhood in East Harlem were created with the mission to provide a fun and interactive safe haven for local families that can’t afford the luxury of leaving the community during summer months. Regularly frequented by some of the best DJs, dancers, and artists, the Jam also lends itself as a hands-on lesson in Hip Hop education for younger attendees.

Tedsmooth’s brand reaches far beyond just the music industry. Since 2004 he’s collaborated with New York Restoration Project and Bette Midler to maintain the East Harlem community garden space, La Casita. He is entering his 4th year as the official DJ for the #1 Streetball league in New York city, Dyckman Basketball Tournament. He proudly serves as a Committee Member for The Cristian Rivera Foundation, is Brand Ambassador for Trap Life Apparel, and most recently in 2015 announced a new business venture the Cuban Flavor Café in New Jersey.

« Talent Booking | Doug E. Fresh
Doug E. Fresh

Doug E. Fresh

The first human beatbox in the rap world, and still the best of all time, Doug E. Fresh amazed audiences with his note-perfect imitations of drum machines, effects, and often large samples of hip-hop classics. Fresh was born Doug E. Davis in Barbados, and his first appearance came in 1983 on a single for Spotlight called "Pass the Budda," with Spoonie Gee and DJ Spivey. His introduction to most hip-hop fans, though, came one year later with his astonishing performance in Beat Street behind the Treacherous Three. His first solo features also came in 1984, with "Just Having Fun," waxed for Enjoy, and "Original Human Beatbox" for Vinentertainment.

By 1985, Fresh was one of the biggest names in rap music, and his first single for Reality, "The Show/La Di Da Di," became a hip-hop classic. It was recorded with his Get Fresh Crew, including MC Ricky D (only later to gain fame as Slick Rick), along with Barry Bee and Chill Will. His first LP, 1987's Oh, My God!, featured most of his showpieces, like "Play This Only at Night" and "All the Way to Heaven," along with nods to reggae and even gospel. His second album, 1988's The World's Greatest Entertainer, broke into the Billboard charts thanks to another hot single, "Keep Risin' to the Top," but Slick Rick had already broken from the pack and his LP of the same year, The Great Adventures of Slick Rick, did much better than Doug E. Fresh. Fresh took a break and wasn't able to regain momentum with 1992's Doin' What I Gotta Do, released through MC Hammer's Bust It label. He did reunite on a Slick Rick LP, and recorded again in 1995 for Gee Street.

« Talent Booking | Fascination


Born as Elsie Rodriguez in The Bronx, New York, Fascination, has always dreamed that one day she would be a successful recording artist. With that in her mind, she studied music, drama, and dance. Her love for dancing is what actually gave Fascination her big break in the Freestyle business. She was discovered dancing up a storm at the Copacabana in New York City, where she was introduced to producer Todd Terry.

Fascination's first release, "Why Ya Wanna Go" under Vinylmania Records, was a huge success that it was later followed by another huge hit, "Don't You Think It's Time". After the success of her first two releases, Fascination was signed to Lumar Records. In 1990, "Remember" was released and hit Billboard's Dance charts which then led to a major endorsement deal with Coca-Cola. During the time "Freestyle Lives" was released, Fascination had just released her next single under Cutting Records entitled "Still Miss You", and is/was currently collecting material for her a future album.

Fascination can be seen throughout the New York, Chicago, and Miami Club seen doing all of her hits. With recent performances including Mohegan Sun, Resorts Casino in New York City, and more, Fascination is still making the club seen through North America move.

« Talent Booking | Fat Joe
Fat Joe

Fat Joe

Latino rapper Fat Joe (aka Fat Joe da Gangsta, Joey Crack, and his real name, Joe Cartagena) was raised in the South Bronx area of New York. It was through an older brother that Cartagena learned the ways of the street, as well as discovering rap music via the sounds of such groundbreaking artists as Theodore, Funky 4 + 1, and the Furious Five. Eventually going by the name of Fat Joe, the rapper secured a recording contract with the Relativity label in the early '90s, resulting in the release of his full-length debut, Represent, in 1993 (which spawned the single "Flow Joe," peaking at the number one spot on Billboard's Hot Rap Singles chart). Two years later, Fat Joe issued his sophomore effort, Jealous One's Envy, which included a cameo by KRS-One, as well as production contributions by the likes of DJ Premier, L.E.S., and Domingo. Around the same time, Fat Joe appeared on LL Cool J's big hit "I Shot Ya" (along with Foxy Brown and Keith Murray) and collaborated with Wu-Tang Clan's Raekwon on a track from the "Envy" single called "Firewater."

By the late '90s, Fat Joe had switched record labels (signing on with Atlantic) and tried his hand at other non-musical career ventures such as opening a clothing store called Fat Joe's Halftime, a barber shop, and a fashion line, FJ560. In addition, he signed a production and distribution deal with Atlantic Records and Mystic Entertainment (which he ran with a partner named Big Greg). Fat Joe's debut for Atlantic, 1998's Don Cartagena, featured cameo appearances by the likes of Puff Daddy, Nas, Raekwon, Big Pun, and Jadakiss (the LOX), and was followed up in 2001 with Jealous Ones Still Envy (J.O.S.E.), which included contributions from Ludacris, Petey Pablo, M.O.P., R. Kelly, and Remy. Loyalty followed in 2002, then in 2004 he had a major hit with his Terror Squad crew when "Lean Back" landed with vocals from crew member Remy Ma.

The raw Me, Myself and I from 2006 found the rapper on his own Terror Squad imprint, which was distributed by EMI. His second album for the label, The Elephant in the Room, appeared in 2008. A year later, Jealous Ones Still Envy arrived with a star-studded guest list. In 2010, the "(Ha Ha) Slow Down" single announced the coming of that year's The Darkside. The album was the rapper's first release for the E1 label. In addition to an appearance on DJ Khaled's 2011 hit single "Welcome to My Hood," Joe spent the following years focused on mixtapes, self-issuing two Darkside sequels in 2011 and 2013. In 2016, he reunited with Terror Squad member Remy Ma for "All the Way Up," a single featuring French Montana and Infared. The hit received a Grammy nomination for a Best Rap Song and would appear on a full Remy Ma joint album, Plata o Plomo, which was released in early 2017. The collaboration peaked in the Top 50 of the Billboard 200. He returned to the studio for his 11th solo effort, 2017's The Book of Joe, which featured the single "So Excited."

« Talent Booking | France Joli
France Joli

France Joli

Montreal-native France Joli began singing in 1974 for commercials and talent shows. By 1979, she had a number 13 national hit, "Come to Me." It was followed by Joli's self-titled album the same year. After appearing on shows by Bob Hope, Merv Griffin and Dinah Shore, she began playing in Las Vegas with Peaches and Herb. Joli's other albums include Tonight (1981), France Joli Now (1982) and Attitude (1983).

« Talent Booking | Funk Flex
Funk Flex

Funk Flex

Not since the early '80s when DJs such as Grandmaster Flash and Afrika Bambaataa were acknowledged as two of rap's most popular figures had a hip-hop DJ attained such prominent status among the masses as New York's Funkmaster Flex. Throughout the '90s he reigned over New York's mammoth rap scene, capable of making or breaking artists with his high-profile position at the top-rated radio station in America's top radio market, Hot 97. By the mid-'90s, he was also the weekly DJ at one of New York's top clubs, the Tunnel, and also had his radio show broadcasting on Los Angeles' Power 106, America's second largest radio market. Furthermore, Flex began releasing commercially successful mix albums in the mid-'90s, beginning with the first volume of the long-running 60 Minutes of Funk series. At the end of the decade, his popularity only continued to rise, landing him a coveted position on MTV with his own daily show, Direct Effect. Though hip-hop DJs such as Eric B and Terminator X had been recognizable names in the '80s and '90s, Funkmaster Flex was the first pure DJ without any affiliated MCs to match the popular success that early-'80s artists such as Grandmaster Flash had attained, harking back to the early days of hip-hop when the DJ overshadowed the MC.

The son of a Jamaican DJ, Flex was born in Brooklyn as Aston Taylor and bought his first set of turntables at age 16, influenced by early New York hip-hop DJs such as DJ Red Alert. His radio career began at KISS-FM as an assistant to Chuck Chillout in the late '80s. When Chillout transferred to WBLS, Flex accompanied him and soon began spinning at clubs and parties, where people began to take note of his skills. Among those fascinated with his talents were the programming chiefs at Hot 97, who offered him a prominent role as one of the city's top hip-hop DJs. In 1995, he released his first major-label mix album, The Mix Tape, Vol. 1: 60 Minutes of Funk, and followed this album with two more volumes on Loud Records by the end of the '90s, along with an album on Def Jam, The Tunnel. In 2000, he mixed a collection of that year's biggest rap anthems for Arista, Vibe Hits, Vol. 1, and continued the 60 Minutes of Funk series. In addition to his duties as a radio DJ and as a successful album artist, Funkmaster Flex has also hosted television series such as Ride with Funkmaster Flex, All Muscle with Funkmaster Flex, Car Wars with Funkmaster Flex, Fast Machines with Funkmaster Flex, and Funk Flex Full Throttle. All the while, he remained on Hot 97.

« Talent Booking | Gilberto Santa Rosa
Gilberto Santa Rosa

Gilberto Santa Rosa

Gilberto Santa Rosa is one of the most esteemed, and certainly one of the most tradition-minded, soneros to rise to fame in the 1980s, and his popularity and acclaim only increased in subsequent decades, as did his stateliness. His style of salsa isn't easily categorized, for he often changes approach from one album to the next. His straight-ahead, dance-oriented albums (e.g., Perspectiva [1991], Auténtico [2004]) as well as his eclectic ones (Esencia [1996], Expresión [1999]) tend to be his most critically celebrated. On the other hand, his lavish albums (A Dos Tiempos de un Tiempo [1992], De Cara al Viento [1994]) as well as his primarily romantic ones (Viceversa [2002], Directo al Corazón [2006]) tend to be his broadest-selling. Consequently, Santa Rosa is one of the more discussed salsa artists of his time. For sure, there's significant interest in his music and respect for his talent; however, there's little consensus about Santa Rosa's position within salsa, since his style is ever-changing. If Santa Rosa's music tends to differ stylistically from album to album, if not sometimes even song to song, his legacy remains firmly in place. He is El Caballero de la Salsa, or in English, the Gentleman of Salsa. Throughout his long career, Santa Rosa demonstrated a strong sense of character: he is individualistic, intelligent, romantic, disciplined, respectful, and mannered, not to mention talented. He began his solo recording career in 1986 on Combo Records, based in Puerto Rico, before moving to Sony Discos in 1990 and remaining there for a long run of albums, most of them very successful, if not critically then at least commercially. Santa Rosa's landmark albums include Perspectiva (1991), Esencia (1996), and Auténtico (2004), each a strong statement of purpose with something to prove. His key collaborators include arranger/producers Ramón Sánchez and José Lugo, who respectively helmed the majority of his studio albums. Other key figures in the career of Santa Rosa include Rafael Ithier (influence), Omar Alfanno (songwriter), Bobby Valentín (arranger), and Victor Manuelle (protegé), to name the most famous.

Born Gilberto Santa Rosa Cortés on August 21, 1962, in the Santurce district of San Juan, Puerto Rico, El Caballero de la Salsa grew up listening to the salsa of the 1950s and '60s. He was chiefly influenced by El Gran Combo, a trailblazing salsa group including Rafael Ithier, Pellín Rodríguez, and Andy Montañez, each of whom left a lasting mark on the impressionable Santa Rosa. He began singing salsa at age ten and made his formal singing debut on January 6, 1975, during a television special commemorating Three Kings Day. He was only 12 years old at the time, and thereafter he wholeheartedly began pursuing his aspirations of becoming a professional salsero. His first recording opportunity came courtesy of trumpeter/arranger Mario Ortiz, who was a member of the Puerto Rico All Stars. During that recording session for Borinquen Records, Borinquen Flame (1977), he became acquainted with a growing circle of local salsa artists, including Elías Lopés and René Hernández. Santa Rosa became especially close with Lopés, a musical director, arranger, and trumpeter with whom he worked for a while; for instance, the two worked together on We Love N.Y. (1978), by José Canales' Orquesta la Grande. In turn, Santa Rosa worked with Tommy Olivencia, appearing on the T.H. Rodven Records album Tommy Olivencia & His Orchestra (1979), and also with the Puerto Rico All Stars, appearing on the Combo Records album Tribute to the Messiah (1979), where he can be heard singing lead vocals on the song "Busca Lo Tuyo." He also worked again with Lopés on Borinquen All Stars (1979). Then from 1981 to 1986, Santa Rosa worked as a backup vocalist for Willie Rosario; he can be heard on such T.H. Rodven-issued albums as The Portrait of a Salsa Man (1981) and Atizame el Fogón (1982).

At this point in his early twenties, Santa Rosa had grown into a talented sonero, earned recognition in the salsa community, and was no longer known as El Bebe de la Salsa, as he once had been. Granted, he didn't establish himself as a songwriter, nor as an arranger. Yet his talents were well evident, for he was a rousing performer with a deep-rooted grasp of tradition, which garnered him respect among salsa purists; plus, even early on in his career, he was a well-capable interpreter of songs, tailoring them fittingly for various moods. It was no surprise, then, when he pursued a solo career with Combo Records, one of the leading salsa labels of its time. Santa Rosa made his solo debut with Good Vibrations (1986), a formative album featuring arrangements by Mario Ortiz, Tommy Villariny (aka Tommy Villarini), Humberto Ramírez, Ramón Sánchez, and Carlos Torres, all of whom would contribute to successive albums. Keeping Cool! (1987) was another formative effort, and then with De Amor y Salsa (1988), Santa Rosa settled into the styles that would become his trademark: a wide-ranging style that encompassed salsa romántica as well as straight-ahead salsa, boleros as well as frenetic dance songs. His fourth and final album for Combo, Salsa en Movimiento (1989), was similarly impressive and individualistic, so much so that he began considering a move up to the major labels.

In his last year with Combo, Santa Rosa was extended an offer by CBS Discos, one which he eventually accepted, partly on account of the label's rich tradition. The CBS deal opened up new doors for him, as his music would now be distributed internationally, far beyond the shores of Puerto Rico and the streets of New York and Miami. Santa Rosa's CBS debut, Punto de Vista (1990), featured arrangements by Guillermo Calderón, Louis García, Humberto Ramírez, Ramón Sánchez, and Carlos Torres -- the same team he'd worked with on his Combo albums, for the most part. An important addition to the Santa Rosa team, however, was songwriter Omar Alfanno, who was just beginning to establish himself as a sure-fire hitmaker. "Vivir sin Ella" was the first of many Alfanno songs that Santa Rosa would sing, and it was not only the album-opener, it was a major hit, one of four on Punto de Vista (others included "Perdoname," "De Cualquier Manera," and "Impaciencia"). The hit parade continued with the release of Santa Rosa's second album for Sony Discos (formerly CBS), Perspectiva (1991). The album was the salsero's greatest success yet: it was his first to reach number one on the Billboard Tropical/Salsa album chart, and its reach spanned across the Americas, as far down as Ecuador and Peru. Once again, the album-opener, "Conciencia," written by Alfanno and arranged by Ramón Sánchez, was the big hit. The same team of arrangers and songwriters who had worked on Punto de Vista worked on Perspectiva, give or take a few: the arrangers notably include Calderón, García, Luis Ortíz, Lenny Prieto, Ramírez, Sánchez, and Villariny; the songwriters, Alfanno, Charlie Donato, and Jorge Luís Piloto. This resulted in a similarly styled yet more-refined batch of songs. Indeed, Santa Rosa recorded a number of truly great albums over the course of his long career, yet Perspectiva remains one of his most memorable and most perfect achievements.

For his next album, A Dos Tiempos de un Tiempo (1992), Santa Rosa took a different approach: he recorded a tribute album to Tito Rodriguez, a Puerto Rican legend whom he had never met yet had long admired. Rodriguez had died 20 years earlier, and this album commemorated his passing. The old-fashioned style of A Dos Tiempos de un Tiempo was far afield from the high-energy salsa of Perspectiva; for instance, the opening song, "Mama Güela," opens lavishly with saxophone, strings, and keyboards, as well as a gentle tempo. Most of Santa Rosa's normal team of arrangers, songwriters, and musicians were absent for this album. Louis García and Angel Peña are the musical directors, while invited guests include Juancito Torres, Eddie Feyjóo, Elías Lopés, Victor Paz, Arturo Sandoval, Papo Lucca, and Jesus Caunedo. Each of these veterans was at one point in time somehow affiliated with Rodriguez, and their presence and playing greatly contributed to the old-fashioned style of A Dos Tiempos de un Tiempo. The standout song is "En la Soledad," a technologically enabled duet featuring the vocals of both Santa Rosa and a ghostly Rodriguez. Following this fairly well-received album, Santa Rosa returned to his typical style of music on Nace Aquí, which reteamed him with his usual collaborators (Alfanno, Donato, García, Prieto, Ramírez, Sánchez). Notable hits included "Buscame," "Sin Voluntad," and "Me Volvieron a Hablar de Ella," the latter two penned by the ever-reliable Alfanno. Next came De Cara al Viento (1994), which was a slight change of pace, with its added layers of strings and stateliness. The album was helmed once again by Ramón Sánchez and spawned a major hit, "Te Propongo," written by Juan Luis Guerra; however, some fans were dismayed by Santa Rosa's unceasing employment of romantic themes and gestures. For better or worse, this drift toward elegance continued on En Vivo Deside el Carnegie Hall (1995), which was a prestigious affair.

In turn, Santa Rosa decided to dissolve his orchestra and start over with a fresh sound that retained the tradition of his previous work all the same. He approached José Lugo, who had begun playing in Santa Rosa's band in 1994, and asked him to become his new musical director. For Esencia (1996), Santa Rosa picked the repertoire and sang while Lugo oversaw the musical aspects of the album; both were credited with production. Esencia proved extremely successful, as did the partnership between Santa Rosa and Lugo. Critics and fans were pleased by the fresh style of the music, which is eclectic and energized whereas the past couple albums had begun to show signs of stagnation. Moreover, the album was Santa Rosa's most commercially successful to date: Esencia itself topped the Tropical/Salsa album chart, while "No Quiero Na' Regala'o" topped the Latin Tropical/Salsa Airplay chart and reached the Hot Latin Tracks Top Ten. Other hits included "Esas Lágrimas," "Peligro," and "Yo No Te Pido." De Corazón (1997), also helmed by Lugo, was similarly well received, boasting two standout hits, "Que Se Lo Lleve el Rio" and "Esa Parte de Mi." Expresión (1999) was no letdown, either, as it charted well thanks in part to a pair of number one Latin Tropical/Salsa Airplay hits, "Dejate Querer" and "Que Alguien Me Diga." The same goes for Intenso (2001), which included three number ones: "Pero No Me Ama," "Pueden Decir," and "La Agarro Bajando."

For Viceversa (2002), Santa Rosa reached outside his usual circle of collaborators, teaming with hitmaker Kike Santander for the album's lead single, the sweeping ballad "Por Más Que Intento." The song was an across-the-board hit, going number one Tropical/Salsa Airplay and number ten Latin Pop Airplay. "Un Montón de Estrellas" and "El Refrán Se Te Olvidó" were also hits. On the heels of the Latin pop airplay garnered by "Por Más Que Intento," Sony unveiled Solo Bolero, a compilation of strictly romantic songs. The label had done this previously with Romántico (2001), a similar compilation. Following some time off, Santa Rosa returned vigorously with Auténtico (2004), which included no pop whatsoever. The album was consequently well received, even if it didn't cross over the same way Viceversa had. Three hits stood out, "Piedras y Flores," "Sombra Loca," and "Ensename a Vivir sin Ti." Never one to stick with one style or hitmaking formula for long, Santa Rosa resumed his romanticism for Directo al Corazón (2006). The album -- which is a mix of salsa/tropical and bolero/ballads, with a duet feature ("Hablando Claro") for Rosangela Abreu of reality show Objective Fama repute -- spawned two hits ("Locura de Amor," "Por la Herida de un Amor"), sold well, and won a Grammy for Tropical Album of the Year. Concurrently, Telemundo aired a TV special, No Te Duermas, commemorating Santa Rosa's 30-year anniversary as a performer.

« Talent Booking | Hector Tricoche
Hector Tricoche

Hector Tricoche

Carrying the title of one of the Original Salsa Kings, Hector Tricoche is an international musician of Puerto Rican descent who sings in the genre of Latin pop and salsa. With an impressively high and melodic voice for his physical stature and height, Hector Tricoche has stood out in the sleepy decade of the 1990s salsa scene through his richly textured and versatile musical compilations. Critics have praised him for combining a harmonious voice with the creative snappiness of an improvisation artist.

Hector Tricoche performed alongside the renowned Tommy Olivencia Orchestra for several years before embarking on a solo career. The orchestra, headed by bandleader Tommy Olivencia, was also known as the Tommy Olivencia School because it aided in launching the careers of many notable salsa artists' careers. The orchestra's trademark musical style was highly swinging salsa with a strong brass element.

Hector Tricoche first succeeded Carlos Alexis as lead singer, in time for Olivencia's 1984 album Celebrando Otro Aniversario." Through their collaboration period, Hector Tricoche sang the hit "Lobo Domesticado" in the 1987 chart-topping album 30 Aniversario, whose release was meant to celebrate Olivencia's three decade anniversary as a bandleader. The album also included a colorful medley of past hits.

After six years of participation, Hector Tricoche left the Tommy Olivencia Orchestra in 1990. He was replaced by Héctor "Pichy" Pérez, who had left his own band Sonora Ponceña to perform with Olivencia. It was then that Tricoche started performing as a solo artist, frequenting salsa nightclubs and venues like the Calle Ocho/Carnival Miami festivals and Miami Airport Hilton.

Hector Tricoche has been a celebrated artist not only for his impressive vocal talent, but also for his off-stage personality. He has been known to entertain crowds by filling intermissions with joke-tellings. He has also engaged in impromptu salsa dance sessions with clubgoers in the nightclubs.

A highlight of Hector Tricoche's albums are the intricate and sophisticated horn arrangements. His fans have claimed that he can easily outshine his Latin music contemporaries due to his improvisational confidence. He has released no less than nine albums in the United States, and much more internationally. Besides singles and full albums, his music can also be found in compilations and boxed sets.

« Talent Booking | Jim Jones
Jim Jones

Jim Jones

Joseph Guillermo Jones II (born July 15, 1976), better known by his stage name Jim Jones (formerly Jimmy Jones), is an American hip hop recording artist. Jones, an original member of hip hop collective The Diplomats (also known as Dipset), is also the co-CEO of Diplomat Records, alongside longtime friend and fellow Harlem-bred rapper, Cam'ron. Jones is also a noted music video director under the pseudonym CAPO, having directed videos for artists including Cam'ron, Juelz Santana, Remy Ma and State Property.

In 2004, he released his solo debut album On My Way to Church. The release of his second album, Harlem: Diary of a Summer in 2005, coincided with Jones landing an executive position in A&R at E1 Music. A year later he was on his third album Hustler's P.O.M.E. (Product of My Environment) (2006), which spawned his biggest single to date, "We Fly High". The song reached number five on the US Billboard Hot 100 chart and was certified platinum by the Recording Industry Association of America (RIAA).

In 2006, Jones also formed the hip hop group ByrdGang and launched ByrdGang Records. The group released their debut album M.O.B.: The Album, under the newly found label in 2008. Jones followed up with his fourth solo album Pray IV Reign, which was released in March 2009, under Columbia Records. The album spawned the hit single "Pop Champagne". In April 2011, Jones released his fifth album, Capo, which was supported by the lead single, "Perfect Day".

« Talent Booking | Judy Torres
Judy Torres

Judy Torres

Determined, is the best way to describe the beloved and enduring dance-pop singer, Judy Torres. Blessed with striking good looks, a powerful and flexible voice and the strength of mind and character achieve her goals, Judy Torres has beaten the odds that have worn down many of her '80s contemporaries. While many of the dance artists of the '80s have faded off into oblivion, Torres has expanded her goals to include not only a successful music career, but also musical theatre and a feature show on New York's highly regarded radio station, WKTU.

Torres began her career at the tender age of seventeen and set out with a tour de force via the vehicle entitled, No Reason to Cry, a freestyle classic. The album from which this track was taken, Love Story, firmly established Torres as a prominent figure in the dance/freestyle circles. Her follow-up, My Soul, showed a greater development of voice and focus of musical style. Love You for All Seasons pushed Torres into the mainstream to a receptive, but limited audience. Currently, Judy Torres is working on a new project, expanding her career aspirations and continuing to be a familiar face on the club performing circuit.

« Talent Booking | K-7


TKA Is a dance group prominent in the 1980's and early 1990's, mainly in Freestyle epicenters such as New York Chicago & Miami.Many Freestyle fans consider them "the Kings of Freestyle", although Kayel resents this label, saying that "There are no 'kings' in Freestyle." The trio, hailing from New York City, were discovered when they sang at a sweet 16 party in a Spanish Harlem church in 1984. As a favor to the birthday girl, the guys sang love songs Kayel had written over instrumental tracks of the latest rap records. Within seconds Joey Gardner {previous manager} understood that he was watching the beginnings of something special. The Planet Rock inspired electro movement was in full swing in NYC and beginning to sweep Europe and Asia. Gardner, a frequent patron of clubs like the Funhouse and the Roxy in NYC couldn’t help but notice the disparity between the amount of Latinos, specifically Puerto Ricans who packed the clubs and the number of Latinos involved in the making of the music. I kept thinking how great it would be if those teens could see themselves up on that stage, Gardner recalls. I always wanted to find the right group to make it happen. There was no doubt in my mind that evening of the Sweet 16 event that these guys were it. He immediately signed them to Tommy Boy Records where he worked as an A&R exec.

Taking the same concept that had caught his ears at the party; he transferred it to the studio. The result was Scars of Love, TKAs debut album which spawned 6 Billboard Top Dance Hits and several pop hits. The success of the album spurred a mini Latin pop explosion as groups like Expose, The Cover Girls and Lisa Lisa stormed the pop charts. By the release of their second album Louder than Love, TKA was traveling the world opening for groups like Boys II Men, Donna Summer and Paula Abdul.

The group originally consisted of 5members including Linda “La INDIA” Caballero who eventually left to venture on to become la India an international salsa artist.
TKA first single was "One Way Love" which was a major hit among the Latin club community in New York, and followed up with many other hits, such as "Scars of Love", "Tears May Fall", and "Come Get My Love." 1991 proved to be a very critical year for TKA, and for many Freestyle performers as well. TKA released their biggest hits in 1991, "Louder than Love" and "Give Your Love to Me." Despite being very popular and very influential to the Freestyle movement, Tommy Boy requested that the band switch to pop instead of Freestyle. Rather than sacrifice their artistic integrity, the group released one more single, "Maria", which ironically proved to be their biggest hit, and then split up. Following the split, the members of TKA went on to pursue independent interests. Kayel recorded under the name K7 and had a hit album, Tony started a production company and Angel joined the group Goodfellas. New York City native K7 had success in the mid-'90s with his fusion of rap, dancehall, and dance.

Kayel once again paired with Joey Gardner to record a solo album titled Swing Batta Swing under the name K7. The Gold album spawned 3 huge international hits including the multi-million seller Come Baby Come and a club favorite, "Zunga Zeng." K7 & the swing kids became the new Latin-flavored hip-hop dance unit from Spanish Harlem, New York & the Bronx; USA found chart success with the addictive anthem "Come Baby Come". The k7 & crew combine energetic R&B arrangements with clean rap chants.

Led by K7, who gives the group their name, they also feature DJ Non-Stop, Prophet, Tre Duece and LOS DJ Skribble, Vice Verse, Ty Bless DJ FINESE and other include DJ Fade DJ Slynkee & DJ Degree. K7’s attitude to labeling is unequivocal: "My music as K7 is what most guys do in clubs all over the world, cat call girls and dance. I just put it out on some what of a hip-hop level, It’s party music", says K7. In addition, K7 also performs all of your favorite TKA hits at every show. Some people in the industry would like to forget what we and the other pioneers of Latin Hip-Hop created and the doors we kicked open for Latinos. But the fans will not forget nor will they let us forget. That is why we’re doing this again; we are performing for our fans. K7’s Songs were featured on movie soundtracks and TV shows such as Jim Carrey's "The Mask", "I Like It Like That", The National Commercial Bernie Mac's "Mr. 3000", MTV's "The Real World", "New York Undercover", Gatorade Commercials, A VH1 Special. K7 has also performed on MTV's "The Grind", Showtime @ The Apollo, Arsenio Hall, The WB's 11 Morning Show, and K7 also appeared on the National "I Love NY" Commercial along with Marc Anthony. K7 has opened for R. Kelly, Salt & Pepper, Robbie Williams, and Naughty by Nature. K7 has had a long career on New York radio as well working at hot 97 & 103.5 KTU for 11 years. Whether as K7 or TKA he continues to perform and record his unique style music today.

« Talent Booking | La India
La India

La India

La India (Linda Caballero, 1970– ) is a Nuyorican singer from the Bronx who started out singing house music and hip hop in the 80s, and then shifted her focus to salsa. Her star rose in the 90s as the popularity of salsa returned.

La India’s career began in her teens under the guidance of disco and hip hop producer Jellybean Benitez, who had little regard for salsa. By age 14, she was singing backup for the Latin hip hop group TKA, scoring several top ten dance hits. When she signed a contract with Warner Brothers in the 1980s, La India was poised to follow in the footsteps of singers like Madonna. But after one album of English-language dance music, La India decided to return to her cultural roots. She soon came to the attention of keyboardist/band leader Eddie Palmieri, who was looking for a female singer. Palmieri produced India’s first salsa album Llegó La India in 1992. Her robust, hard-edged style reminded many of Celia Cruz, and the album was praised as one of the year’s best.

La India’s audience includes a large proportion of women, as she rejects salsa’s traditional macho attitude. Her songs express strong women’s perspectives, and in doing so she gives voice to a Latina feminist awareness: “Women see me as a figure they can respect,” she says. “They know I've been through a lot. I’m not going to let no man put me under.” 22 La India’s assertive personal style—as well as her musicality— has contributed to her success. Known for her striking appearance, she consciously undermines the diva image by smoking cigars while singing. This is more than a pose: La India keeps control of her creative process by composing, arranging, and working closely with producers.

La India consciously varies her musical style. In 1996, for example, she collaborated Tito Puente and the Count Basie Orchestra, to produce the swing-flavored Jazzin' for RMM Records. Her 1997 release Sobre el Fuego included a duet with Celia Cruz, a gesture of intergenerational connection. At the same time, La India also offers homage to the radical perspectives of La Lupe.

« Talent Booking | Lisette Melendez
Lisette Melendez

Lisette Melendez

Lisette Melendez is an American freestyle/Latin pop/dance-pop singer. She is best known for her 1991 hits “Together Forever” and “A Day In My Life (Without You)”. These songs propelled her debut album Together Forever to gold status with over 700,000 copies sold. Both songs were such big dance music hits that they are credited as helping renew interest in Freestyle music in the early 90s, which had been fading in popularity due to the rise of mainstream pop music and grunge at the time.Melendez was born and raised in East Harlem. Melendez’ childhood inspirations include her mother and aunt, who sang in a church choir and community theater. As a teenager she honed her singing voice by emulating Barbra Streisand and Bette Midler. In high school she became a fan of Puerto Rican freestyle music singer Lisa Lisa who had many dance hits. Melendez, also of Puerto Rican descent, was inspired by Lisa Lisa’s success.

In 1988 she got her break and sang backing vocals for a track by dance music record producer Carlos Berrios, who had also worked with Sweet Sensation and Samantha Fox. A few years of dance club touring eventually led to the recording of the single “Together Forever” with Berrios, and soon after a full album with Fever/Columbia Records.


Four more albums followed, including her second album True To Life in 1994 which spawned the Billboard Hot 100 hit “Goody Goody” (#53) and “Will You Ever Save Me” which charted on the Rhythmic Top 40 at #38. The album did extremely well in Japan, both commercially and critically, where she won a “Best New Artist” Grammy Award. In 1998, she released her third album, Un Poco De Mi in 1998, a salsa album sung in Spanish. It scored a hit with “Algo de Mi” which peaked at #8 on the Latin Tropical/Salsa Airplay chart and #23 on the Hot Latin Tracks chart. Her fourth album released later in 1998 is titled, “Imagination.” The lead single from “Imagination” was “Time Passes By.” It did not gain mass radio airplay and success like her previous singles, but it became a moderate hit nonetheless.

In 2005 Melendez teamed up with fellow Freestyle artist Cynthia and released the single “I Can’t Change Your Mind” as the duo, Liscyn. She continues to tour as of 2006.

In 2008 Melendez teamed up with famed music producer Carlos “After Dark” Berrios and performed two new tracks “I Need a Lover” and “Don’t Ever Say” on albums Don’t Look Back Sessions One & Two.

« Talent Booking | Oro Solido
Oro Solido

Oro Solido

Raul Acosta, better known in the music industry as "El Presidente del Merengue," was born in Santo Domingo, Dominican Republic on September 8, 1971. Born into a musical family, at the age of seven, he and his older brothers Iván and Rafael, in addition to local neighborhood kids, started a pre-adolescent music group called "Los Sobrinos Del Rey". This was the Dominican version of the Jackson 5. With this early experience, Raul was able to develop his musical talent as well as his stage presence. The group went on to perform in two nationally televised shows on the government TV station, channel four, for a show called "Amarillis con los Niños.” At 9 years old, the family relocated to the United States like every other immigrant family, to work hard and prosper. With no English skills, Raul moved to Jersey City, New Jersey to start his new life. Years later, he moved to Union City where the Hispanic culture was growing stronger.

Upon graduating from high school, Raúl began his studies in music and sound engineering by joining Kennedy's Music World, a local music school. There he worked retail and operated the music studio as well as helped students in their classes. In 1990, after graduating high school, he held different positions within the Hudson County government. Finally, in 1994, he formed New York's hottest and most established merengue band, Oro Sólido. That same year, he released his self-titled debut album, Oro Sólido. To his amazement, it was the beginning of a long and exciting career that has spanned over 12 years and worldwide recognition.

The albums came almost every year after that. With hits like "Ta Cache," "La Tanguita Roja," "Maria se Fue," "El Baile del Beeper," "Una Nalgadita," "La Morena," and many more, Oro Sólido, positioned itself as one of the biggest Latin music groups in the world. They have surpassed various barriers when it comes to performing in the Anglo media and having their music played on English-speaking radio stations. Raul Acosta has been nominated for and won numerous awards throughout the years, including Premios Estrella, Premios ACE y Premio Lo Nuestro, just to name a few.

The group has performed regularly on some of Hispanic TV’s most distinguished and popular TV shows. Oro Sólido was also the first merengue band to perform on Fox 5 News New York and The Jerry Lewis Telethon. The group has also performed over 5 times in the renowned Madison Square Garden as well as other famous arenas like the Universal City Amphitheater in Los Angeles, El Zócalo de Mexico, Estadio Modelo de Ecuador, El Monumento in Dominican Republic and the Meadowlands in New Jersey. The group has shared the stage with artists such as 50 cent, Leann Rhymes, Celia Cruz, Marc Anthony, Fat Joe, Johnny Ventura, Wilfrido Vargas, Tito Puente, El Gran Combo and The Temptations, just to name a few.

Keeping in mind their humanitarian spirit, Oro Sólido also does benefit work with different organizations like World Vision, March of Dimes, The Wheelchair Foundation, Health Plus, Verizon and the City of New York's Commission of Domestic Violence.

Oro Sólido is also affiliated to companies such as Supercanal Caribe, a growing Latin cable station in the U.S. and Dominican Republic. Recently, the group launched their own Oro Sólido Phone Card, which proves that they are one of the biggest market shares in Latin music presentations worldwide, and one of the most promising acts to be able to knock on the door of U.S. mainstream markets.

« Talent Booking | Raulin Rosendo
Raulin Rosendo

Raulin Rosendo

Is a Dominican singer transplanted to New York City, salsa star Raulín Rosendo was born in Santo Domingo on August 30, 1957. Steeped in the rhythms of Afro–Antilles music throughout his childhood, he began his performing career at the age of 12 as a member of the merengue group El Chivo y Su Banda, later appearing with acts including Fernando Villalona, Conjunto Clásico and Los Vecinos. Known as “The Angry Sonero”, Rosendo made his solo debut with 1991´s Salsa, Solamente Salsa by 1993 he was recording in New York with producer Ricky Gonzalez, scoring the hits Amor en Secreto & Santo Domingo.

Different projects kept Rosendo resurging with success, but in 1995 his record "Uno Se Cura" became the most sold album of the year, and he was nominated for a Cassandra Award and an A.C.E. Award in New York. The subsequent success of albums including ¡Lo Maximo!, 1996´s Dominicano Para el Mundo, 1997´s ¡Simplemente! ¡Contrólate! & 1998´s Llegó la Ley established him among the biggest salsa performers of the period. Donde Me Coja la Noche followed in 1999.

« Talent Booking | Romeo Santos
Romeo Santos

Romeo Santos

Chart topping, multiplatinum, award winning, songwriter and Latin Music Superstar, “The King of Bachata”, Romeo Santos, has the most #1 HITS this decade by a Latin Artist. Among his many accolades, Santos has been named by ASCAP as “Songwriter of the Year” for five years in a row and this year 2016 ASCAP named him “Singer/Song writer of the Year” and has won Billboard Latin Music “Artist of the Year” for two years running. Romeo also was won for two years in a row “Latin Artist of the year” at the Billboard Music Awards. The 5 x platinum “Formula Vol. 1” includes five number one HITS and spent an astonishing 17 weeks at number one on the TOP Latin Albums charts. The follow-up album “Formula, Vol. 2”, is certified DIAMOND it spent 10 weeks number one on the TOP Latin Album charts and was #1 on Billboard’s “Top Latin Albums” for over 8 months. THE KING made history as the first Latin Artist to perform at the New Yankee Stadium with two sold out shows with 50,000 people in attendance each night. Rolling Stone declared his tour, “One of Summer 2014 hottest tours”. He is the #1 Urban-Pop Artist in Social Media with over 30 million fans. He now adds mogul to the list of accomplishments being named CEO of Roc Nation Latin.

« Talent Booking | Sean Paul
Sean Paul

Sean Paul

Sean Paul’s distinct voice, catchy rhythms and first class production, have been the perfect blend for the success of this Grammy Award winning, international superstar. Born Sean Paul Henriques in Jamaica on January 9, 1973, his musical career took off in 2002 with the success of his second studio album Dutty Rock, which was fuelled by his Billboard Hot 100 chart toppers, Gimmie the Light and Get Busy. Sean Paul has maintained his relevance in the music industry since his rise to international fame in 2000 to present day with recent hits such as Cheap Thrills, Rockabye, No Lie, and Body.

Sean Paul attended the University of Technology, Jamaica with hopes of pursuing a profession in Hotel Management but his love for music was more powerful. His recording career began in the late nineties with the premiere of his single, Baby Girl. In 2000, Sean Paul released his debut album Stage One with VP Records. To date he has released six studio albums, the last five of which are Grammy Nominated. The albums include Dutty Rock, 2002; for which he won the Best Reggae Album Grammy Award.The Trinity, 2005, was certified platinum in Europe and by the Recording Industry Association of America. He also went on to release Imperial Blaze, 2009; Tomahawk Technique, 2012, and the most recent Full Frequency in 2014, which were all well received.

Sean Paul’s hard work and dedication over the years has earned him several Grammy and Billboard Music Award nominations. His accomplishments include an American Music Award, MOBO Awards, Soul Train Awards, MTV Music Awards, ASCAP Rhythm and Soul Music Awards, a Source Award and a BET Award. He is the only Jamaican artiste to have won an American Music Award (2006) for Favourite Pop/Rock Male artiste and also the first Jamaican to be featured on the cover of Vibe Magazine. Sean Paul enjoys such accolades but is keen on remaining humble and making his fans proud.

The success of his albums and his affinity for live performances have brought him much fame. In addition to being the first Jamaican artiste to perform in Kazakstan as well Madagascar, the multi-platinum artiste has ignited stages in well over 100 other countries, performing for huge audiences in some of the biggest venues around the world.

While cemented in reggae and dancehall from his home country, Sean Paul maintains a multi-national presence with numerous collaborations in genres such as EDM, soca, pop, afrobeats and Latin. The cross-over icon also boasts a remarkable fan base in Latin America, Japan, Europe and USA. In 2014, his relationship with Spanish audiences spiked after an alignment with both Puerto Rican Reggaeton singer Farruko on the single Passion Whine, and global recording sensation Enrique Iglesias who contacted Sean Paul to partner on Bailando. The latter peaked at number one in 33 countries and its music video generated millions of views on YouTube.

Over the span of his career, Sean Paul has worked with quite a number of international and local hip-hop stars such as Busta Rhymes, Beyoncé, Rihanna, Keyshia Cole, Kelly Rowland, Juicy J, 2Chainz and Nicki Minaj. He has also partnered with reggae and dancehall acts such as Damian ‘Junior Gong’ Marley, Wayne Marshall, Ce’Cile, and Tami Chynn.

Aside from being a top notch performer, Sean Paul is an excellent music producer and has created music with a number of top Jamaican artistes. Konshens, JCapri, Cham, Beenie Man, Bounty Killer, Elephant Man, Ding Dong, Vanessa Bling, Mr. Vegas, and Denyque, are just a few of the multi-talented artistes featured on his Full Speed Riddim that was released in early 2015.

When not in the studio or on stage, Sean Paul likes to keep active with a round of tennis. He also enjoys intellectual conversations, drinking herbal tea and watching or participating in sports like basketball and swimming.